--- title: "How Fostr used Shopify and the Jamstack for eCommerce on Victoria Beckham Beauty" description: "Learn how Victoria Beckham Beauty engaged Fostr, an e-commerce agency, to create their online store utilizing the Jamstack and a decoupled architecture with Shopify." source: "https://www.netlify.com/blog/2020/08/31/how-fostr-used-shopify-and-the-jamstack-to-power-e-commerce-on-victoria-beckham-beauty/" last_updated: "2026-07-10T23:59:45.000Z" --- ![Victoria Beckham Beauty website](/v3/img/blog/vbb-web.jpg "Victoria Beckham Beauty website") [Victoria Beckham Beauty](https://www.victoriabeckhambeauty.com/) engaged [Fostr](https://www.fostr.io/), an e-commerce agency, to create their online store. They wanted a premium, bespoke customer experience to match their brand. The project had an ambitious timeline of just 3 months for its design and implementation, and needed to accommodate some very specific design requirements, as well as deliver an efficient shopping experience. Fostr’s extensive experience as a Premier Shopify partner positioned them well to leverage the considerable power of the Shopify platform, but as the project progressed, they took a bold move to re-imagine their planned technical approach in favor of a [Jamstack](https://www.netlify.com/jamstack/) approach with a decoupled architecture. It achieved a faster digital experience on Netlify to create high-performing sites. As a part of [Netlify’s Agency Partner Program, Fostr noted](https://www.netlify.com/blog/2020/08/26/global-agencies-are-teaming-up-with-netlify-for-jamstack-websites-and-web-apps/): > “Victoria Beckham Beauty, a luxury clean beauty brand, engaged with us to create their online store. We wanted to create a high-performing site that offered us flexibility. We adopted a Jamstack approach with a decoupled architecture on Netlify, integrated with Contentful and services like Shopify Plus. With Netlify, our speed of development increased, and we were able to iterate more quickly and collaborate much more closely with our clients at Victoria Beckham Beauty.” – Mark Stewart, chief technology officer, Fostr This case study explores some of the technical choices and the motivations behind them. And, details some of the results and insights that emerged along the way. Learn more: - Take a deeper dive into the details of this Jamstack implementation in the [full Victoria Beckham Beauty case study](https://www.netlify.com/customers/victoria-beckham-beauty/). - [Register](https://ti.to/netlify/headless-commerce-summit) to learn more about this story with Fostr live at [Headless Commerce Summit](https://headlesscommercesummit.com/) on September 3. - Watch the [Contentful, Victoria Beckham Beauty and Netlify webinar](https://www.netlify.com/resources/webinars/victoria-beckham-beauty-uses-contentful-and-netlify-to-build-a-dream-ecommerce-experience/). [![Victoria Beckham Beauty web story on Netlify](/v3/img/blog/vbb-og.png "Victoria Beckham Beauty's digital experience on Netlify")](https://www.netlify.com/customers/victoria-beckham-beauty/) * * * Have a project in mind? One of our experts would love to [talk with you](https://www.netlify.com/contact/) about the use-case and requirements. ### Share - [X (fka Twitter)](https://twitter.com/intent/tweet?text=How Fostr used Shopify and the Jamstack to power e-commerce on Victoria Beckham Beauty&url=https://www.netlify.com/blog/2020/08/31/how-fostr-used-shopify-and-the-jamstack-to-power-e-commerce-on-victoria-beckham-beauty/) - [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.netlify.com%2Fblog%2F2020%2F08%2F31%2Fhow-fostr-used-shopify-and-the-jamstack-to-power-e-commerce-on-victoria-beckham-beauty%2F) - [Facebook](https://www.facebook.com/sharer.php?u=https://www.netlify.com/blog/2020/08/31/how-fostr-used-shopify-and-the-jamstack-to-power-e-commerce-on-victoria-beckham-beauty/) - [Bluesky](https://bsky.app/intent/compose?text=How Fostr used Shopify and the Jamstack to power e-commerce on Victoria Beckham Beauty+https://www.netlify.com/blog/2020/08/31/how-fostr-used-shopify-and-the-jamstack-to-power-e-commerce-on-victoria-beckham-beauty/) * * * ### Tags - [Jamstack](/blog/tags/jamstack/) - [E-commerce](/blog/tags/e-commerce/) - [Contentful](/blog/tags/contentful/) - [Case Studies](/blog/tags/case-Studies/) ## Keep reading ![](/_astro/455957f994fcb0c106b5787ef434d50f78d8b707-1200x631_Z1rWrOh.webp) Case Studies June 11, 2020 [ ### How TunnelBear streamlines DevOps and speeds up deploys by 10x with Netlify ](/blog/2020/06/11/how-tunnelbear-streamlines-devops-and-speeds-up-deploys-by-10x-with-netlify) - ![Profile picture of Netlify team](/_astro/2ded7a52db41c7613be0baa648ac9bf9c1e8a985-300x300_DNhVu.svg) Netlify team ![](/_astro/7e2125cf5d6fbf9e03f93dd648574ad766de3ae6-1200x631_YNfQU.webp) Case Studies July 8, 2020 [ ### How LiveChat Migrated from WordPress to the Jamstack with Netlify ](/blog/2020/07/08/how-livechat-migrated-from-wordpress-to-the-jamstack-with-netlify) - ![Profile picture of Netlify team](/_astro/2ded7a52db41c7613be0baa648ac9bf9c1e8a985-300x300_DNhVu.svg) Netlify team ## Recent posts News & Announcements June 25, 2026 [ ### Netlify Functions, designed for Agent Experience ](/blog/netlify-functions-designed-for-agent-experience) - ![Profile picture of Eduardo Bouças](/_astro/52958f21e8450baf6d8e60302341a984e220c0cd-512x512_13VDlu.webp) Eduardo Bouças News & Announcements June 24, 2026 [ ### How we measure Netlify’s Agent Experience ](/blog/how-we-measure-netlify-agent-experience) - ![Profile picture of Sean Roberts](/_astro/bbf2243f8171dbddd80ab2103622106cef84d125-512x512_Z1d2LKE.webp) Sean Roberts Guides & Tutorials May 15, 2026 [ ### How to build a real-time AI chatbot in minutes with Netlify Agent Runners (no backend) ](/blog/how-to-build-a-real-time-ai-chatbot-in-minutes-with-netlify-agent-runners-no-backend) - ![Profile picture of Nahrin Jalal](/_astro/f0e7c8f227a03fe58340c99ef5439d5a896c0733-272x272_Z23kDpD.webp) Nahrin Jalal ![](/_astro/3f255b372fa958df35802666ee33b4609b2d71bd-1200x1586_1VtE2D.webp) ### How do the best dev and marketing teams work together? 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