--- title: "Headless Commerce Summit Videos Now Available | Netlify Blog" description: "All videos from Headless Commerce Summit 2022 are now available to watch for free. Learn how and why major retailers are migrating to a composable approach for online retail." source: "https://www.netlify.com/blog/headless-commerce-summit-videos-2022/" last_updated: "2026-07-07T19:20:24.000Z" --- Missed us at Headless Commerce Summit 2022? Want to re-watch your favorite talk? We’ve got you covered. All [videos from Headless Commerce Summit 2022](https://headlesscommercesummit.com/) are now available to view! We’ll continue to share in-depth blog posts and stories from Headless Commerce Summit, but here are a few of our favorite talks to highlight, with the link to find the videos. ## Day 1 Highlights ![image](https://cdn.sanity.io/images/o0o2tn5x/production/70bffafccb57b15d71398e03696b0f41e89a7132-2844x1418.png?w=650) ### Keynote: The Rise of Composable Commerce Christian Bach, Co-Founder, and CCO of Netlify, discusses major trends we’re seeing in the headless commerce landscape, including the shift to the term “composable commerce,” the rise of the API-first economy, and more. ### How Tile’s Migration to Headless with Netlify Enabled them to Customise the Customer Experience In this talk, Steve Jenkins, a Tech Lead at Tile, covers the story of Tile’s migration to a headless, composable approach, and why a traditional system couldn’t handle the customizations they wanted to build. ### Composable Design Throughout the Stack Salling Group’s Martin Hobert explores why (and how) Salling migrated their brand properties over to a headless approach, and the benefits they’re seeing in site performance, developer productivity, and overall time to market. [Watch the videos](https://www.youtube.com/playlist?list=PLzlG0L9jlhEM-EcMHjQJBJbqyFtgZCd9D) ## Day 2 Highlights ![image](https://cdn.sanity.io/images/o0o2tn5x/production/6a08730dfea50dac8b0c11546dd21795c4dc5d93-1907x719.png?w=650) ### Keynote: The Future of Brands Debbie Ellison, Global Chief Digital Officer, of VMLY&R Commerce, explores the future of brands for eCommerce companies, including trends retailers need to understand, and how to truly engage Gen Z audiences in the future. ### Q&A: PrettyLitter’s Data-Driven Roadmap to Composable Commerce In this fireside chat, Travis Garcia, Sr. Director of Product Management at PrettyLitter and Phil Hawksworth of Netlify discuss a rising D2C star’s migration to a composable architecture. They’ll cover the motivations for going headless, PrettyLitter’s approach to the migration, and the business impact they’re seeing so far. ### How Hilding Anders Personalised Ecommerce Stores at Scale In his role as CTO of Hilding Anders Group, Tomas Krag oversaw a massive migration of multiple branded sites to a composable architecture. In this talk, Tomas covers personalising ecommerce stores at scale, and why Hilding Anders selected a headless architecture for their global digital transformation. ### How Salvatori Internationalised Their Ecommerce Store with Headless Commerce Salvatori had a great ecommerce experience, but wanted to take their site international, which required a shift to a decoupled approach to enable that growth. In this talk, Massimo Pegoraro, Tech Director at Atoms Studio, discusseshow to architect large international ecommerce sites, and the decisions you might need to make. [Watch the videos](https://www.youtube.com/playlist?list=PLzlG0L9jlhEM-EcMHjQJBJbqyFtgZCd9D) ### Share - [X (fka Twitter)](https://twitter.com/intent/tweet?text=Headless Commerce Summit Videos Now Available&url=https://www.netlify.com/blog/headless-commerce-summit-videos-2022/) - [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.netlify.com%2Fblog%2Fheadless-commerce-summit-videos-2022%2F) - [Facebook](https://www.facebook.com/sharer.php?u=https://www.netlify.com/blog/headless-commerce-summit-videos-2022/) - [Bluesky](https://bsky.app/intent/compose?text=Headless Commerce Summit Videos Now Available+https://www.netlify.com/blog/headless-commerce-summit-videos-2022/) * * * ### Tags - [Headless Commerce Summit](/blog/tags/headless-commerce-summit/) - [Composable Commerce](/blog/tags/composable-commerce/) ## Keep reading ![](/images/blog-fallback-thumbnail.svg) News & Announcements June 16, 2021 [ ### E-Commerce Jamstack Stories from Headless Commerce Summit 2021 ](/blog/2021/06/16/e-commerce-jamstack-stories-from-headless-commerce-summit-2021/) - ![Profile picture of Charlotte Dillon](/_astro/ba092e80ad4e8fc41b238c66c3f472b477d1c53b-80x80_ZnCI2I.webp) Charlotte Dillon ![](/images/blog-fallback-thumbnail.svg) Useful Links May 31, 2022 [ ### The Case for Composability: 3 Lessons from Headless Commerce Summit 2022 ](/blog/composable-lessons-headless-commerce-summit) - ![Profile picture of Charlotte Dillon](/_astro/ba092e80ad4e8fc41b238c66c3f472b477d1c53b-80x80_ZnCI2I.webp) Charlotte Dillon ## Recent posts News & Announcements June 25, 2026 [ ### Netlify Functions, designed for Agent Experience ](/blog/netlify-functions-designed-for-agent-experience) - ![Profile picture of Eduardo Bouças](/_astro/52958f21e8450baf6d8e60302341a984e220c0cd-512x512_13VDlu.webp) Eduardo Bouças News & Announcements June 24, 2026 [ ### How we measure Netlify’s Agent Experience ](/blog/how-we-measure-netlify-agent-experience) - ![Profile picture of Sean Roberts](/_astro/bbf2243f8171dbddd80ab2103622106cef84d125-512x512_Z1d2LKE.webp) Sean Roberts Guides & Tutorials May 15, 2026 [ ### How to build a real-time AI chatbot in minutes with Netlify Agent Runners (no backend) ](/blog/how-to-build-a-real-time-ai-chatbot-in-minutes-with-netlify-agent-runners-no-backend) - ![Profile picture of Nahrin Jalal](/_astro/f0e7c8f227a03fe58340c99ef5439d5a896c0733-272x272_Z23kDpD.webp) Nahrin Jalal ![](/_astro/3f255b372fa958df35802666ee33b4609b2d71bd-1200x1586_1VtE2D.webp) ### How do the best dev and marketing teams work together? [Access the report](https://www.netlify.com/reports/2024-leadership-trend-report/access/)