---
title: "Accelerating Digital Transformation: How RDA Empowered NRF's Success | Compose 2024"
description: "The National Retail Federation (NRF) faced a significant challenge with a site that was resource-heavy and slow, creating bottlenecks and challenges in an industry that embraces frequent change."
source: "https://www.netlify.com/compose/2024/accelerating-digital-transformation/"
last_updated: "2026-07-04T14:09:07.000Z"
---
[Play](https://youtube.com/watch?v=-6gmVGIHl1c) 

# Accelerating Digital Transformation: How Netlify, Storyblok, and RDA Empowered NRF's Success

The National Retail Federation (NRF) faced a significant challenge with a site that was resource-heavy and slow, creating bottlenecks and challenges in an industry that embraces frequent change. Together with RDA, NRF modernized their digital systems to support a high-priority site re-launch using Netify and Storyblok. In this talk, discover the behind-the-scenes details of this transformative project as the team shares insights into the impressive outcomes—enhanced security, improved site performance, and a dramatic reduction in deployment times from weeks to hours.

## Hosted by

-   ![](/_astro/ed46bc8382f28ec8577b526f993f79f04f7dd372-796x790_1p8Rv7.webp)
    
    Rob Sanders
    
    Director of Digital Experience and Commerce Platform Solutions, RDA
    
-   ![](/_astro/cce456d0e60c1ab5c75addba4879130a777214d7-400x400_Z26qgNv.webp)
    
    Marco De Campos
    
    Developer Relations Engineer, Storyblok
    
-   ![](/_astro/490f6ca75eb5b3558b86da060c04688b40759aaf-538x538_19PJ14.webp)
    
    Jason Hoolsema
    
    CIO, NRF
    

# Stay up to date with future events