Case Study

# The making of mammut.com

See how Netlify helped Mammut reach new heights.

## Get a comprehensive and actionable evaluation of your current web architecture.

[Request an assessment](/contact/)

![](/_astro/12af88b509cf7dd480fc97b02cfd8a1ad4a7d185-864x118_1TdUr7.webp)

## Mammut means quality - in brand and in technology

Mammut, a Swiss brand established in 1862, is a market leader in avalanche technology and premium performance gear. Mammut makes performance apparel and high-quality gear for climbers, mountaineers and skiers.

**Their mission is to create products that empower outdoor adventurists to reach new heights.**

## For Mammut, Netlify is the clear choice

Mammut came to Netlify because they needed a performant, interoperable Composable Web Platform that could deliver a best-in-class digital brand experience for their customers.

**They needed a partner that could keep their site reliable and performant during peak retail season and unexpected traffic spikes.** For more on this: [check out Part 4](https://netlify.com/mammut/part-4/).

## This is the making of Mammut.com

![“Performance functionality is a key aspect of our products and our users expect the same on our digital channels.”](/_astro/94053c0dab2380ec9e26269445808e9fb012a7a7-1200x675_Z18qfhW.webp)

## Part 1: The history of the Mammut brand

Length: 3 mins

[Watch Part 1](/mammut/part-1/)

!["We are incredibly proud to be the chosen vendor and partner of Mammut as they build out their digital experiences."](/_astro/26fef421fa3d0daa8aabd74224dcc14e914d7e28-1200x675_Z1xShN1.webp)

## Part 2: Building a brand experience

Length: 3 mins

[Watch Part 2](/mammut/part-2/)

!["Netlify Core brings us the benefits of collecting and integrating all the composable tools in one central place."](/_astro/38ae61ee6cd7717757bb56d9a7d66936f987627c-1200x675_TsoPA.webp)

## Part 3: Omni-channel innovation

Length: 2:30 mins

[Watch Part 3](/mammut/part-3/)

!["What we couldn't have predicted was when Frank Ocean wore a Mammut jacket to Coachella."](/_astro/ffcf06ba0408678013069d7e7aedf619d8e8106b-1200x630_1ypJTn.webp)

## Part 4: Leveraging AI and meeting Frank Ocean level demand

Length: 3 mins

[Watch Part 4](/mammut/part-4/)