Transcript
Chris Bach: Mammut chose to embrace composable architecture because they needed best-in-class components. They needed to be able to change them without having to change entire monolithic backends. They needed to be prioritizing developer productivity and they needed a faster time-to-market while at the same time reducing overhead.
To deliver on those promises is why we partnered with Mammut.
Markus Dittli: Composable architecture is really important in today’s times. To give us the flexibility to rely on best-in-class products and in the end to provide best-in-class functionality, performance, and experience to our customers. And relying on Netlify Core this exactly brings us the benefits, collecting and integrating all the composable tools in one central place.
Chris Bach: Premium quality is not just a brand quality for Mammut. It is something that’s extremely important in their product ranges because it deals with such serious things as mountaineering safety.
Dominic Rogers: The challenge for Mammut.com is that we follow the rest of the brand’s main focus, which is quality. So a user buys a product, and it’s extremely high quality, they have a very good shopping experience in store, they have a great delivery experience, they have great packaging - it’s all very high quality. And we need to ensure the online experience absolutely matches that because it’s a fundamental part of the brand.
Markus Dittli: The main focus on our digital landscape will be to ensure more omni-channel processes including on and offline channels, combining them. This is definitely something we need to focus on and improve our business processes.
Dominic Rogers: Users often expect to have consistent experiences from one platform to the other and that’s something that we need to try and follow the best practices of. The one thing that we really need to do is to try and differentiate the brand, and that’s so the users can experience a smooth, easy-to-use store while also having something that is a delight to use, also from a brand perspective.
Markus Dittli: The most ‘cool’ technical element in our technical architecture for Mammut.com is the aspect or the fact that we are able to decouple the backend in case there is any issue in the backend and still running the system and Mammut.com for our customers.
Dominic Rogers: We’re also looking to start incorporating more personalization, which will also be taking into account artificial intelligence for learning what users behavior means and what they would like from the site so we can offer more services across the site for specific users.
In the next 2 -5 years for Mammut in a digital perspective is really going to be pushing more chasing the seamless shopping experience end-to-end. But also ensuring that we have a nice omnichannel experience so we can combine online and offline.