With the rise of AI content generation tools over the years, gone are the days of having to spend hours (and even days) just to craft written content. In fact, over 60% of marketers have integrated AI content generator tools into their workflow to speed up content creation.
A wide range of options exists, from free tools to professional platforms, so individuals and teams can choose features that match their needs and budgets.
What to look for in an AI writing tool
Here are some things worth considering before choosing an AI writing tool:
Pricing
Does it have a free plan or trial? Some are completely free, while others need a monthly subscription.
Features
Look for tools that support the content types you need (like blog posts, emails, ads) and extras like SEO tools, plagiarism checkers, or brand voice settings.
Output quality
Does the writing sound natural? You’ll want a tool that produces clear, accurate, and engaging content that doesn’t need heavy editing.
Integrations
Check for WordPress plugins, Google Docs add-ons, or browser extensions that make it easier to use the tool in your existing workflow.
Ease of use
A clean interface and simple setup go a long way, especially if you’re new to AI content tools.
That being said, here are 12 AI content generator tools in 2025 to help you find one that fits your goals and budget:
1. ChatGPT
It’s impossible to talk about AI writing without starting with ChatGPT. Developed by OpenAI, ChatGPT is the conversational AI that kicked off the current AI content revolution. It’s essentially a versatile AI author that can assist with almost any writing task.
You interact with ChatGPT in a chat-style format, so it’s easy to ask follow-up questions, revise answers, or give more specific instructions. This interactive flow is what makes it feel less like a robot and more like a writing assistant you can actually collaborate with.
It can help you write blog posts, social media captions, essays, product descriptions, email replies, and more. It also works well for summarizing content, explaining concepts, and even offering feedback on writing drafts.
The quality of the content is often high, especially when using the premium GPT-4 model. The free version, which uses GPT-3.5, is still powerful, though it may give more generic or slightly off-topic responses at times.
It’s smart, but not perfect, so always double-check for factual accuracy. ChatGPT is free to use with unlimited chats. If you want better output and access to GPT-4, you can upgrade to ChatGPT Plus for $20/month. This plan also gives you faster responses and fewer slowdowns during peak hours.
If you’re looking for one tool that can handle almost anything you throw at it, ChatGPT is a strong choice.
2. Gemini
Gemini is Google’s AI-powered writing tool that’s quickly becoming a strong competitor in the AI content space. Formerly known as Bard, Gemini has evolved into a more capable assistant with better reasoning, creative writing skills, and deeper integration with Google’s ecosystem. It’s especially useful if you already use Google Workspace apps like Docs, Gmail, and Sheets.
It works similar to ChatGPT. Gemini can help you write blog posts, social media content, emails, product descriptions, and more, just by typing a short prompt. You can also ask it to brainstorm ideas, summarize articles, or rewrite text in a specific tone or length.
What makes Gemini stand out is its access to real-time data through Google Search. This gives it a major edge when you’re writing about current events, stats, or anything time-sensitive. It also works well with Google Docs, where you can use it directly in your document to draft or rewrite paragraphs on the spot.
The free version of Gemini is available to anyone with a Google account. If you want more advanced features like access to the Gemini 1.5 Pro model and deeper integration across apps, you can upgrade to a Google One AI Premium plan for $19.99/month. This includes 2TB of storage and added benefits across your Google account.
If you’re already in the Google ecosystem and want an AI that feels like a native extension of your tools, Gemini is worth trying. It’s easy to use, regularly updated, and gives you fast, accurate writing support directly where you work.
3. Jasper
Jasper is an AI writing tool built for businesses, marketers, and content teams. It’s designed to help you write fast, polished marketing content with minimal effort. Unlike general AI tools, Jasper focuses more on blog posts, social media copy, product descriptions, emails, and ads.
You start by picking a template (like a blog intro or Facebook ad), enter a few details, and Jasper does the writing. It also lets you set a brand voice, so your content sounds consistent. Over time, Jasper can even remember facts about your business or products.
Jasper integrates with tools like Surfer SEO, Grammarly, and Copyscape, helping you create content that’s optimized, error-free, and plagiarism-free. You can also use it in multiple languages and switch to a ChatGPT-style mode for more flexible writing help.
There’s no free plan, but they offer a 7-day trial. Paid plans start at around $49/month and go up for larger teams or advanced features.
4. Copy.ai
Copy.ai is a user-friendly AI writing tool made for marketers, entrepreneurs, and anyone who needs quick, engaging content. It’s known for its simple setup, large template library, and a generous free plan.
You can use Copy.ai to write blog posts, social media captions, emails, ads, product descriptions, and more. It has over 90 templates designed to help you get going fast. For longer content, it includes a writing wizard that walks you through outlining and drafting a full post.
A key feature is its “Infobase,” which lets you store brand details like product info and tone. The AI uses this to create content that matches your voice and stays consistent. It also supports over 25 languages and includes a project dashboard for teams to collaborate.
The output is usually short, snappy, and creative, especially for social posts and ad copy. For blog content, the quality can vary a bit, but the tool includes a built-in editor to improve results with just one click. Copy.ai has a Free Forever plan with up to 2,000 words per month (roughly 10 credits). If you need more, the Pro plan starts at $49/month with higher limits and team access.
5. Writesonic
Writesonic is built for speed and scale. It’s one of the best tools if you want to generate long-form blog content, landing pages, or product descriptions quickly. Its AI runs on GPT-4 (for premium users), but it’s tuned specifically for marketing use cases.
One standout feature is Sonic Editor, a Google Docs-style interface where you can write, edit, and polish articles directly. It also includes an AI chatbot called “Chatsonic,” which feels similar to ChatGPT but pulls in live data from Google Search. This makes it ideal for real-time content, like news articles or trend-based writing.
Writesonic supports dozens of languages, has built-in SEO tools, and even includes image and voice generation. The free plan includes limited word credits. Paid plans start at $19/month, depending on word count and GPT model access. If you’re a solo creator, marketer, or agency, Writesonic gives you solid value with fast turnaround.
6. Rytr
Rytr is all about simplicity. It’s a lightweight AI writing tool that helps you produce short-form content fast, like emails, taglines, ad copy, and product descriptions. If you don’t need all the bells and whistles of more advanced platforms, Rytr is a great no-fuss option.
You choose your content type, add a few inputs like tone and keywords, and Rytr generates options within seconds. It’s especially helpful for copywriters who want quick drafts or creative hooks.
The interface is minimal and easy to use, making it perfect for beginners. While it doesn’t offer advanced SEO tools or deep customization, it does support 30+ languages and several tones of voice.
Rytr has a Free Forever plan with up to 10,000 characters per month. Paid plans start at just $9/month, making it one of the most affordable tools on this list. If your content needs are modest, Rytr delivers solid value without overwhelming you.
7. Notion AI
Notion AI is a built-in writing assistant inside Notion, the popular workspace app. Unlike standalone AI tools, Notion AI helps you improve content directly within your docs, task lists, and databases.
It can summarize meeting notes, rewrite drafts, correct grammar, and help you brainstorm ideas, all without leaving the Notion platform. It’s ideal for teams already using Notion to manage projects and content pipelines.
It’s not built for long-form blogging or SEO-focused work, but it’s incredibly useful for internal docs, project writeups, and organizing content ideas. You can prompt the AI with simple instructions, and it will offer edits or generate text right in-line.
Notion AI is a paid add-on that costs $10/month per user, on top of your Notion plan. For teams managing content and knowledge in Notion, it’s a worthy upgrade.
8. Anyword
Anyword is made for marketers who want AI that focuses on performance. What sets it apart is predictive scoring, as it estimates how well your content will perform before you publish it. This makes it especially valuable for writing ads, landing page copy, or email subject lines.
It generates content like most AI tools, but also gives each version a predicted engagement or conversion score. You can tweak tone, audience targeting, and format, and then choose the version with the highest potential impact.
Anyword also lets you import your existing content and rewrite it for different personas or goals (like driving sales or increasing clicks). It even has specialized tools for ad platforms like Facebook and Google. There’s a limited free plan for testing. Paid plans start at $49/month and scale up depending on your use case. If performance matters to you as much as creativity, Anyword gives you data-driven writing support.
9. Frase.io
Frase combines AI writing with content research. It’s built for SEO professionals and blog writers who want to create optimized articles backed by real data.
You can use Frase to generate outlines, see what competitors are writing, and create content briefs based on top-ranking pages. Its AI assistant helps you draft sections of the article, fill in gaps, or rewrite paragraphs as needed.
Frase integrates with Surfer SEO, Google Search Console, and other tools, so it’s great for streamlining your content creation workflow. There’s no forever-free plan, but Frase offers a 5-day trial for $1. Paid plans start at $14.99/month. If you care about search rankings and want AI that supports your SEO goals, Frase is a smart pick.
10. Sudowrite
Sudowrite is built for creative writers, especially novelists and storytellers. Unlike tools made for blogs or ad copy, Sudowrite helps you build characters, write plot twists, expand scenes, and break through writer’s block.
It has this great feature called “Story Engine,” a tool that helps you map out a plot and auto-generate chapters or transitions. You can describe a situation or emotion, and the AI will continue your narrative with surprisingly good coherence and tone.
It also has tools for rewriting, summarizing, and describing sensory detail, which is helpful for anyone writing fiction, poetry, or essays. There’s a 3-day free trial, and after that, pricing starts around $10/month, depending on word count. If you’re a creative writer looking to use AI as a co-author, Sudowrite is one of the best choices available.
11. WordHero
WordHero is a lesser-known but rapidly growing AI writing tool that packs a lot of power for its price. It’s especially popular among solopreneurs, content creators, and bloggers looking for a lifetime deal that doesn’t require monthly payments.
Despite its lower price tag, it’s built on top of OpenAI’s language models and supports over 75 content types, from long-form articles to product descriptions, startup ideas, and book outlines.
One of WordHero’s biggest strengths is its speed. It delivers quick outputs with minimal input, making it perfect for generating blog intros, listicles, emails, and even poetry. The interface is clean and easy to use, though it doesn’t offer as much real-time editing or SEO analysis as tools like Jasper or Frase.
That said, it does have a “long-form editor” mode that gives you more control over the flow of your content.
WordHero also supports 100+ languages and has a decent command of tone and structure. It may not always match the finesse of top-tier tools like ChatGPT or Jasper, but it’s solid for users who need high-volume output without paying recurring fees.
There’s no free plan, but WordHero is famous for its lifetime deal via AppSumo (often available under $100). For that one-time price, it’s hard to beat for casual and budget-conscious creators.
12. Grammarly’s Generative AI
Grammarly’s Generative AI is the upgraded version of what used to be called GrammarlyGO. It’s built into the Grammarly platform and helps you write faster and more clearly across emails, documents, and web-based text boxes. You can use it to rewrite awkward sentences, change your tone, summarize long messages, or even generate drafts from a short prompt.
It works with Grammarly’s core features. It understands your writing style, suggests improvements based on grammar and tone, and lets you pick from goals like sounding more confident, shortening content, or making it more engaging.
It’s great for students, professionals, and anyone who writes a lot, especially in Gmail, Google Docs, or workplace tools. You don’t need to switch between apps since it works right where you’re writing. Grammarly’s free plan includes limited AI prompts each month. If you need more, Grammarly Premium (starting around $30/month) unlocks full access to the generative tools. If you’re already using Grammarly, this is an easy way to bring smart AI writing help into your daily workflow.
Start building with smarter content and streamlined publishing
If you use an AI content generator to speed up your blog workflow, pair it with a platform that supports efficient deployment.
Netlify makes it simple to publish high-performing blogs, integrate content updates, and scale without the stress. With features like automated builds, instant rollbacks, and Git integration, Netlify lets you focus on writing while your site stays fast, secure, and up to date.
Pair your preferred AI content generator with Netlify today and turn drafts into published posts without the hassle.