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Modern Commerce: MACH, Jamstack, and the Composable Web

If you work in eCommerce, whether you're a web developer, content producer, or eCommerce VP, you've probably heard about “headless” commerce, composable architectures, and API-first ecosystems. You may have even heard about MACH and the Jamstack.

So what are these terms, and most importantly, why are these the critical tools you need to deliver modern commerce experiences that make the buyer’s journey simple, quick, and enjoyable?

Who better than to help us understand all this than the co-founders of the two leading architectural concepts, MACH and Jamstack! Join Chris Bach, co-founder of Netlify and Jamstack, and Kelly Goetsch, Chief Product Officer of commercetools and co-founder of MACH Alliance, for this webinar all about modern commerce. This webinar is moderated by Dina Apostolou, VP of Product, Customer, Partner Marketing at Contentful.

Listen to this on-demand webinar to learn:

  • How a modular web approach using microservices can help you deliver an integrated experience across channels and touchpoints.
  • How MACH and Jamstack architectures enable flexible user experiences that make the buyer’s journey simple, quick, and engaging.
  • The role Netlify and commercetools play in the modern commerce ecosystem.

Watch the webinar

Presented by

Christian Bach
Netlify

Presented by Christian Bach

Co-founder, Chief Strategy and Creative Officer

Kelly Goetsch
commercetools, Inc.

Presented by Kelly Goetsch

Chief Product Officer of commercetools and co-founder of MACH Alliance

Dina Apostolou
Contentful

Presented by Dina Apostolou

Vice President of Product, Customer, Partner Marketing