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Unleash the full potential of your visual media across any browser, device, and bandwidth.

  • DevTools


Automatically optimize your Netlify site images and deliver them in modern formats with Cloudinary.


Develop and deliver faster, media-rich web experiences with Cloudinary and Netlify.

How Cloudinary and Netlify work together

The Cloudinary Build Plugin on Netlify improves website performance by automating image optimizations without affecting quality. With the integration, each time you build the website on Netlify, Cloudinary serves images to website visitors optimized in the most performant format without any quality loss.

About Cloudinary

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 60 billion assets under management and nearly 10,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton and Petco are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.

Use Cases

Content Velocity

  • Media asset lifecycle automation that speeds time to market

Performance Optimization

  • Media optimization to accelerate web and app performance


  • Media transformations enable on-demand personalized product previews

Headless DAM

  • Harmonized digital assets within applications and across experiences

Composable Architecture

  • Microservices and robust APIs accelerating product and experience development