Commerce Goes Composable
The way e-commerce sites are built is evolving.
For years, online retail sites have been powered by monolithic e-commerce solutions. But in recent years, a new approach has become viable: composable commerce.
Composable commerce is a new approach to web architecture.
With a decoupled frontend and backend, all services are pluggable, scalable, replaceable, and able to be continuously improved through agile development. This offers greater flexibility for developers, better performance for users, and allows marketers to launch campaigns faster than ever before.
Whether you’re just starting to learn more about composable or you’ve decided your tech stack, we've gathered our top content to support your composable journey, from migration to implementation to optimization.
Dive into the resources below to help build your best e-commerce site.
Building a performant retail site
Aether Apparel needed an online experience that matched their in-store experience. Check out the case study video below, or watch the webinar and hear from the Aether team who built a high performing site without compromising on design or aesthetic.
What is Composable?
Get started with composable by understanding its benefits, what it actually is, and how the e-commerce industry is adapting to this new approach.
What is Composable? One-pager
A one-page, downloadable resource that describes the key tenants of composable in easy-to-understand terms. Share with colleagues, customers and prospects alike to introduce them to the concept and start more conversations about the importance of a composable approach.
Top 8 Benefits of Composable Commerce
Composable commerce, by nature, is a flexible approach to building websites. This means that teams often have very different results in their composable journeys. This blog post aggregates all the top benefits of composable commerce, with examples of companies who have optimized their websites to achieve their own goals.
Web Dev Experts Answer FAQs about Composable Architecture
We sat down with the leads and principals of 5 web development agencies to learn why they’re directing clients to opt for a composable architecture, and the best practices for doing so.
With thousands of hours of expertise under their belts, and hundreds of composable projects to showcase, the experts featured in this eBook share their hard-won lessons, invaluable for anyone considering composable.
The Rise of Composable Commerce
Netlify co-founder Chris Bach digs into the history of e-commerce and the technology trends that led to the rise of composable commerce. By mapping out e-commerce’s past and present, Chris explores its future.
Path to Composability for E-commerce
Dive deeper into composable with more in-depth resources and case studies.
Composable Commerce: The Future of Building Online Shopping Experiences
Is “composable commerce” just a buzzword? Is it the future of retail? Or somewhere in between?
This eBook explores how composable commerce came to be, the trends and innovations that make it possible, and maps where composable commerce will take us in the years to come.
Whether you’re a developer, designer, marketer, or business owner, this eBook will help you better understand the future of composable commerce, and decide if it’s right for your company.
We’ve Gone Composable, Now What?
In this partner webinar with Commerce Layer's founder, Filippo Conforti, and Netlify's VP of Partnerships & Ecosystems, Steven Larsen, learn what it takes to build a fully-composable e-commerce experience using the concept of "progressive decoupling" as a game plan for where to start.
Improve E-commerce Site Performance with Rendering Strategies
Building an e-commerce store can be a challenge, especially as you start to scale your business and grow your product catalog. With potentially thousands of product detail pages, landing pages and campaigns to manage, it can be tricky to ensure your website is snappy and enjoyable for customers to browse, add to cart, and check out. Additionally, you want to enable development teams to release new features early and often — so that you can experiment, iterate, and grow. The good news is that you can enable all of the above by taking a strategic approach to how you render different pages of your e-commerce store.
How AKQA Took Sennheiser Composable in under 12 Weeks
Agency AKQA worked with Sennheiser Audio to migrate their e-commerce site to a headless approach. The challenge? It had to be done in just a matter of months. Learn how a composable approach helped them get the job done, with time to spare and stellar results.
Customer Success Stories
Discover how leading commerce brands migrated from a monolithic architecture to composable and achieved tangible business improvements.
Aether Apparel Builds Unique Product Pages with Headless Shopify and Next.js
Learn how Aether Apparel creates unique product detail pages for every SKU on their website, while keeping development time low, by using Next.js, headless Shopify, and Netlify.
How MANSCAPED Internationalized their E-commerce Site with Netlify
Learn how direct-to-consumer brand MANSCAPED migrated from a monolithic architecture to composable commerce, allowing them to internationalize and operate all their sites out of a single codebase, reducing errors and making scalability easy for a global audience.
Hilding Anders: The Jamstack Ecosystem Delivers for E-commerce at Scale
Learn how Hilding Anders, a leading e-commerce bedding and mattress company in Sweden, migrated their global web properties to Netlify and Uniform Canvas and improved time to market and performance metrics.
Recommended E-commerce Partners
Why brands should go all-in on composable commerce: A conversation with Filippo Conforti of Commerce Layer
The monolithic e-commerce platform is outdated. The rise of composable commerce is giving brands more flexibility and scalability, and shifting to this approach isn't as complex as you might think. Filippo Conforti, co-founder and CEO of Commerce Layer, a leading composable commerce platform, shares insights on the value composable commerce offers to brands.
If you can’t iterate, you can’t innovate: A conversation with Kelly Goetsch of commercetools
Providing digital commerce to hundreds of the world’s most notable brands, commercetools executives recognize the importance of microservices benefiting organizations that want more flexibility for their e-commerce. The company’s chief strategy officer, Kelly Goetsch, explains more in his conversation with Netlify.
Netlify as a Composable Partner
Managing and integrating all the component tools for a composable commerce site can be difficult. This is where Netlify comes in. Allow your marketers and developers to select the best-in-class tools they need to build exceptional shopping experiences, and unite them on Netlify to deploy performant, scalable stores.
Stacks and Solutions for E-commerce
Build the ultimate composable commerce stack with Netlify’s guide. Understand the functionality you’ll need to build and buy for a composable approach, and how Netlify ties everything together into one seamless workflow.
How to build a performant retail site without compromising design
Meet Aether Apparel: an outdoor clothing retailer that increased performance and sales by going headless. They needed an online experience that would match a boutique in-store experience. Their shift to headless empowered teams to develop unique product detail pages with custom designs.