Commerce Goes Composable

A one-page, downloadable resource that describes the key tenants of composable in easy-to-understand terms. Share with colleagues, customers and prospects alike to introduce them to the concept and start more conversations about the importance of a composable approach.

Composable commerce, by nature, is a flexible approach to building websites. This means that teams often have very different results in their composable journeys. This blog post aggregates all the top benefits of composable commerce, with examples of companies who have optimized their websites to achieve their own goals.

Since its founding in 2016, MANSCAPED has evolved from a US-based consumer packaged goods company to a global brand with a presence in dozens of countries worldwide. To get there, they had to overcome a hurdle every e-commerce startup hopes to hit: international growth. As a direct-to-consumer brand with no brick-and-mortar stores, that meant scaling and internationalizing their website for a global audience.

Aether Apparel designs functional and stylish clothing for the modern adventurer, and has several showrooms across the United States that provide an on-brand experience for shoppers. They wanted to create an online shopping experience that was as powerful as their in-store one, a goal that comes with both technical and design challenges.

The Hilding Anders Group is no stranger to transformation. Over the past 80 years, they’ve grown from a small furniture factory in Sweden to a leading e-commerce bedding and mattress company. In the process, they’ve consolidated over 20 brands under one roof, changed business models multiple times, and started delivering products across the globe. Recently they’ve begun yet another transformation: Hilding Anders is moving from being a B2B mattress supplier to being a consumer-first D2C health and wellness company.