Commerce Goes Composable
The way e-commerce sites are built is evolving.
For years, online retail sites have been powered by monolithic e-commerce solutions. But in recent years, a new approach has become viable: composable commerce.
Composable commerce is a new approach to web architecture.
With a decoupled frontend and backend, all services are pluggable, scalable, replaceable, and able to be continuously improved through agile development. This offers greater flexibility for developers, better performance for users, and allows marketers to launch campaigns faster than ever before.
Whether you’re just starting to learn more about composable or you’ve decided your tech stack, we've gathered our top content to support your composable journey, from migration to implementation to optimization.
Dive into the resources below to help build your best e-commerce site.
The Future of Building Online Shopping Experiences
As retailers race to deliver on customer expectations, teams on monolithic commerce platforms face challenges in delivering better and unique shopping experiences due to their technology stack. Learn how composable commerce is the future and how it is empowering world-class e-commerce experiences.
What is Composable?
Get started with composable by understanding its benefits, what it actually is, and how the e-commerce industry is adapting to this new approach.
What is Composable? One-pager
A one-page, downloadable resource that describes the key tenants of composable in easy-to-understand terms. Share with colleagues, customers and prospects alike to introduce them to the concept and start more conversations about the importance of a composable approach.
Composable Commerce: The Future of Building Online Shopping Experiences
Is “composable commerce” just a buzzword? Is it the future of retail? Or somewhere in between?
This eBook explores how composable commerce came to be, the trends and innovations that make it possible, and maps where composable commerce will take us in the years to come.
Whether you’re a developer, designer, marketer, or business owner, this eBook will help you better understand the future of composable commerce, and decide if it’s right for your company.
Top 8 Benefits of Composable Commerce
Composable commerce, by nature, is a flexible approach to building websites. This means that teams often have very different results in their composable journeys. This blog post aggregates all the top benefits of composable commerce, with examples of companies who have optimized their websites to achieve their own goals.
The Rise of Composable Commerce
Netlify co-founder Chris Bach digs into the history of e-commerce and the technology trends that led to the rise of composable commerce. By mapping out e-commerce’s past and present, Chris explores its future.
Path to Composability for E-commerce
Dive deeper into composable with more in-depth resources and case studies.
How to Personalize a Next.js E-commerce Site with Edge Functions and Builder.io
In e-commerce, finding the right balance between performance and personalization can feel like a difficult tradeoff. On the one hand, buyers expect a performant website, and bounce rates increase with every millisecond of latency. On the other, a personalized shopping experience creates higher conversion rates.
Web Dev Experts Answer FAQs about Composable Architecture
We sat down with the leads and principals of 5 web development agencies to learn why they’re directing clients to opt for a composable architecture, and the best practices for doing so.
With thousands of hours of expertise under their belts, and hundreds of composable projects to showcase, the experts featured in this eBook share their hard-won lessons, invaluable for anyone considering composable.
We’ve Gone Composable, Now What?
In this partner webinar with Commerce Layer's founder, Filippo Conforti, and Netlify's VP of Partnerships & Ecosystems, Steven Larsen, learn what it takes to build a fully-composable e-commerce experience using the concept of "progressive decoupling" as a game plan for where to start.
How AKQA Took Sennheiser Composable in under 12 Weeks
Agency AKQA worked with Sennheiser Audio to migrate their e-commerce site to a headless approach. The challenge? It had to be done in just a matter of months. Learn how a composable approach helped them get the job done, with time to spare and stellar results.
Customer Success Stories
Discover how leading commerce brands migrated from a monolithic architecture to composable and achieved tangible business improvements.
How MANSCAPED Internationalized their E-commerce Site with Netlify
Since its founding in 2016, MANSCAPED has evolved from a US-based consumer packaged goods company to a global brand with a presence in dozens of countries worldwide. To get there, they had to overcome a hurdle every e-commerce startup hopes to hit: international growth. As a direct-to-consumer brand with no brick-and-mortar stores, that meant scaling and internationalizing their website for a global audience.
Aether Apparel Builds Unique Product Pages with Headless Shopify and Next.js
Aether Apparel designs functional and stylish clothing for the modern adventurer, and has several showrooms across the United States that provide an on-brand experience for shoppers. They wanted to create an online shopping experience that was as powerful as their in-store one, a goal that comes with both technical and design challenges.
Hilding Anders: The Jamstack Ecosystem Delivers for E-commerce at ScaleCopy
The Hilding Anders Group is no stranger to transformation. Over the past 80 years, they’ve grown from a small furniture factory in Sweden to a leading e-commerce bedding and mattress company. In the process, they’ve consolidated over 20 brands under one roof, changed business models multiple times, and started delivering products across the globe. Recently they’ve begun yet another transformation: Hilding Anders is moving from being a B2B mattress supplier to being a consumer-first D2C health and wellness company.
Netlify as a Composable Partner
Managing and integrating all the component tools for a composable commerce site can be difficult. This is where Netlify comes in. Allow your marketers and developers to select the best-in-class tools they need to build exceptional shopping experiences, and unite them on Netlify to deploy performant, scalable stores.
Stacks and Solutions for E-commerce
Build the ultimate composable commerce stack with Netlify’s guide. Understand the functionality you’ll need to build and buy for a composable approach, and how Netlify ties everything together into one seamless workflow.
Meet with Us at ShopTalk!
Heading to Las Vegas to attend ShopTalk? We’ll be there! Check out where the Netlify team will be on the show floor and in partnership with the MACH Alliance, and request time to connect 1:1 with our leadership team!