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How to build a performant retail site without compromising design

April 12, 2023. 9am PT / 12pm ET / 5pm GMT

Meet Aether Apparel: an outdoor clothing retailer that increased performance and sales by going headless. They needed an online experience that would match a boutique in-store experience. Their shift to headless empowered teams to develop unique product detail pages with custom designs. In this project recap, we’ll talk about:

  • How they used physical store layout as an inspiration for their digital look and feel
  • Adding editorial context to product pages via product presentation, pairing with other items, and educating on specs and uses
  • How their agency built 30 designed, customizable sections using Next.js, Sanity, and Mux

Watch the webinar

Presented by

Michael Klim

Michael Klim

CTO & Partner

Evan Backes
Aether Apparel

Evan Backes