How to Build a Performant Retail Site without Compromising Design

Meet Aether Apparel: an outdoor clothing retailer that increased performance and sales by going headless. They needed an online experience that would match a boutique in-store experience. Their shift to headless empowered teams to develop unique product detail pages with custom designs. In this project recap, we’ll talk about:

  • How they used physical store layout as an inspiration for their digital look and feel
  • Adding editorial context to product pages via product presentation, pairing with other items, and educating on specs and uses
  • How their agency built 30 designed, customizable sections using Next.js, Sanity, and Mux

Watch the webinar

Presented by

Michael Klim

Michael Klim

CTO & Partner

Evan Backes
Aether Apparel

Evan Backes