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What is Product-Led Growth?

Product-Led Growth (PLG) is all the rage right now. But why and WTF is it anyway?  We all have products after all, so is this really a new and innovative growth model or just another Silicon Valley hype?

Listen to this on-demand presentation with Netlify’s Advisor, Elena Verna, as she breaks down the framework behind the PLG model and explains what the hype is all about.

Also discover:

  • The market evolution that put a spotlight on PLG
  • The Product-Led Growth model - with pretty diagrams :)
  • Introducing PLG to your business - do's and dont's
  • + an interactive Q&A

Watch the webinar

Elena Verna

Presented by Elena Verna

Elena Verna is a Reforge EIR and Partner on Experimentation and Monetization Deep Dive programs. Elena is a Growth Advisor to Miro, MongoDB, Maze, and others. She was formerly SVP for Product & Growth at Malwarebytes, and also an SVP at SurveyMonkey. She has a breadth of experience across freemium, self-serve, and free-trial subscription revenue models for both B2C and B2B companies.

Product Data + Netlify = Growth

Experimentation and iteration are at the heart of product-led growth strategy. PLG companies like Twilio, Apollo and Gremlin are turning to Netlify and the Jamstack to build React-based SaaS products, customer portals, docs and marketing sites. Netlify provides the workflows and high-performance Edge network to help their teams collaborate and ship faster, while delivering the best user experience to their customers.
Twilio Shopify Figma Peloton Apollo Gremlin Spring Backlinko Cloud native computing foundation
Twilio Shopify Figma Peloton Apollo Gremlin Spring Backlinko Cloud native computing foundation