Tools & Services

Why Vue.js is a great choice for building e-commerce stores

Tools & Services

Why Vue.js is a great choice for building e-commerce stores


Building e-commerce stores can be a complex project with features ranging from requiring the integration of numerous features such as product detail pages, shopping carts, checkout processing, payment integration, and more. As a result, choosing the right frontend framework can play a critical role due to performance and maintenance concerns.

Vue, one of the most popular JavaScript frameworks in the ecosystem, is an increasingly popular choice for building e-commerce sites, and for good reason. In this blog post, we'll take a look at some of these benefits and show examples of existing popular brands that are already leveraging Vue to power their websites.

Benefits of using Vue 3 for e-commerce store development

Vue 3 offers multiple benefits that make it an excellent choice for building e-commerce stores:

  1. Reactivity: Vue 3's reactivity system makes it easy to build dynamic, responsive user interfaces for e-commerce stores. With concepts like reactive data and computed properties, developers can easily manage complex dependencies in a performant way. With e-commerce stores often requiring things that require real-time updates to product availability, pricing, authentication, etc., this can make it much easier to build and maintain.
  2. Performance: With the latest version, Vue 3 includes multiple performance optimizations that make it ideal for building fast and responsive e-commerce sites. With performance optimizations such as improved tree shaking, faster rendering times, reduced memory usage, the ability to code split components, and more, you can get all the benefits of using a JavaScript framework without the performance bottlenecks that are often associated with them.
  3. Ease of use: Vue 3 is designed to be easy to use, with a gentle learning curve that makes it accessible to developers of all skill levels. This means that any developer with fundamental frontend skills can be productive on your e-commerce site within a short time period. And as a result, developers can spend less time wrestling with complex syntax and more time on solving their customer's problems.
  4. Flexibility: In the event you're working with a system where you're restricted from using build tools, Vue can even be imported as a library from a CDN library just like jQuery! As a result, you can follow composable architecture principles by sprinkling interactivity progressively throughout a page without the need to rewrite the entire website or modify your build stack significantly.

Overall, Vue 3's reactivity, performance, ease of use and flexibility make it a powerful tool for building e-commerce sites. Its simplicity and accessibility also mean that developers can be more productive and efficient when working on e-commerce site functionality, ultimately leading to better user experiences and higher sales.

Examples of e-commerce stores built with Vue.js

While each implementation will likely be custom to each brand's unique requirements, here are some e-commerce stores that were built with Vue.js.

Dyson -

A global brand that designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights.

Screenshot of Dyson's website home page


An American retail and outdoor recreation services corporation that sells camping gear, hiking, climbing, and many more outdoor-related gear.

Screenshot of REI's website home page

L'Oreal Paris (USA) -

One of the the world's largest cosmetics company and has a global brand selling products related to make-up, perfume, hair care and skin care.

Screenshot of L'Oreal Paris' website home page

Timbuk2 -

Timbuk2 is a San Francisco-based bag manufacturer and marketer that is well beloved by the tech and biking community.

Screenshot of Timbuk2's website home page

Shokz -

Shokz is a company disrupting the traditional earphone companies space with open-ear listening and patented bone conduction earphone technology.

Screenshot of Shokz's website home page

Next steps

At the end of the day, whether you're building a small e-commerce store or a complex platform with multiple features, Vue 3 can help you build fast, responsive, and beautiful apps that meet the needs of your customers and drive their businesses forward.

To learn more about using Vue in your e-commerce sites, check out the following resources:

And for those who already use Vue and looking to take it to the next level with additional rendering techniques to expand what their e-commerce sites can do (e.g., server side rendering, static site generation, etc.), be sure to check out Nuxt 3!

Hope you found this article helpful. And if you choose to use Vue for your next e-commerce store, I look forward to seeing what you create!

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